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Bonjour, Bloemfontein! Century21 opens its doors

Bonjour, Bloemfontein! Century21 opens its doors

A global real estate giant has recently infiltrated the City of Roses with unparalleled professionalism and a serious butt-kicking attitude! Century 21 is here to stay, and we’re oh, so glad.

Century 21 is no new name to the world of real estate. As the most recognised brand name in global real estate, the organisation brings a deep knowledge to the market from its large team of professionally trained agents.

Let’s take a quick look into the past: Century 21 was founded in California way back in 1971 and currently has close to
7 000 offices in 76 countries worldwide. It has been the industry leader in brand awareness since 1999 and has even
featured prominently in the world of Hollywood (Remember the movies, We Bought a Zoo, and Evan Almighty? You’ll spot Century 21 a few times there!). It has also received an award for Highest Overall Satisfaction Among First Time Home Buyers and Repeat Home Sellers and Buyers at the JD Powers Awards three years in a row. So, it’s understandable that Bloem can count itself lucky to be the brand new home of yet another Century 21 branch.

Managed by Ellie Mae White, the Bloem branch currently boasts six agents with an incredible knowledge of the entire real estate industry. “We believe in continuous training and development of our agents. They are encouraged to complete online courses at least every month to keep them on top of their game,” says Ellie. Century 21 specialises in all aspects of real estate – buying, selling and renting of private property, commercial property, smallholdings, farms, flats and townhouses. Thus, it makes sense to say that clients simply cannot go wrong by knocking on the door of Century 21 for any real estate enquiries and needs.

What makes Century 21’s Bloemfontein branch something quite special, is that the staff members have an absolute passion for people and helping clients find their dream home as quickly and easily as possible. “At Century 21, we are open-minded and understanding. But we’re also realistic. It’s important for us not to encourage unrealistic expectations in a client, but to rather use facts and numbers for open and honest communication,” explains Ellie Mae. With their honest, friendly and realistic approach, the Century 21 team aims to bring a breath of fresh air into the real estate industry in the City of Roses. “We want our clients to be 100% comfortable with us. We’re not only here to buy and sell houses, we’re here to build lasting relationships with our clients, give tips and information where needed and just go the extra mile for them.”

Ellie explains: “We are the fastest growing real estate franchise brand in South Africa. Moving into the real estate industry has been a big challenge but I am loving every minute of it.” Ellie worked in the motor industry, as well as at a plastic manufacturing company in Bloemfontein before she grabbed the real estate world with both hands. “What I like most about this industry, is that no two days are the same. Every day brings a new set of challenges and joys to the table. Every client is different, and they make our days joyful.”

As a manger, Ellie values the company’s agents and treats them as business partners. “The agents are the heart of this agency. If it weren’t for them, we would not be where we are today.”

The agents at Century 21 are, as their motto says, Smarter, Bolder, Faster. By completing continuous training
programmes with the company’s National Training Academy, they ensure that the client receives the best service possible. But it’s not only black and white, says Ellie. “Buying or selling a house is an emotional process. It’s not just about money. We want our clients to trust us completely and know that we’ll be open and honest in our dealings. We’ll be there for them every step of the way.”

Ellie Mae White

Planning to leave the country? This is a fantastic service provided by Century 21, about which you can enquire
about at the Bloemfontein branch. We’re talking about the global referral system. If you’re looking for a home in
another country, at Century 21 agents will assist you from across the world, find your dream home, take care of all the paperwork and hand you the keys once you arrive there. The simultaneous selling of your old home and buying of the new property also makes the administrative process so much smoother.

Big wheels turning
Century 21 has recently made a super exciting announcement – it is one of the official sponsors (and the first and only real estate company ever) of the Tour de France. The Tour de France is officially the biggest annual sporting event that takes place in France. Century 21 France and Century 21 South Africa partnered into Tour de France.

Open door
Ellie and her team emphasise that anyone is welcome to come and say hello at their office, which is at 86 Gen. Hertzog Street, Dan Pienaar. “Our doors are always open. Even if you’re only in search of real estate information, tips or advice, we’re happy to help. Or just pop in for a cup of coffee!” says Ellie Mae.

The Century 21 Bloemfontein team lives by the company’s office motto, which is plastered in bold letters on the wall of their office: Dream, Believe, Achieve. These people are spreading positivity where they go, and their passion for their job is contagious.

Visit the Century 21 team at 86 Gen. Hertzog Street, Dan Pienaar. Email them at bloemfontein@, phone 051 492 1175 or visit them online at “Click on our home to find yours.”


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