WATCH: Celebrate National Hug Day on 21 January 2018 with a tight squeeze

WATCH: Celebrate National Hug Day on 21 January 2018 with a tight squeeze

Virgina Satir said: “We need 4 hugs a day for survival. We need 8 hugs a day for maintenance. We need 12 hugs a day for growth.” So on Sunday, share a hug or two as part of National Hug Day.

Human contact has many health benefits and can improve both psychological and physical development. It can help build a good immune system, decrease the risk of heart disease, and decrease levels of stress in women. Never underestimate the value of physical touch or hugging your children.

In light of National Hug Day Huggies® is sharing its support of “The Big Hug” campaign. This campaign was created by a group of extraordinary kids wanting to lead the charge towards more empathy and healing by connecting the world through a BIG HUG.

With the help of the public, these kids will attempt to set a Guinness World Record on National Hug Day for the largest group hug in St. Petersburg, Florida on Sunday, 21 January 2018. Their aim is not only to set the record but to create a movement of hugging around the world.

So, on National Hug Day, Huggies® South Africa would like to encourage you to take a moment and hug those around you in support of the movement.

Watch these quadruplets; Abigail, Emily, Grace and McKayla take turns hugging one another.


A quick hug has a near-immediate impact on health – lowering your heart rate and inducing a calming effect while also leading to a more upbeat mood. Hugging has just as much benefit for the person doing the hugging as the person being hugged. So hug someone and make their day.





Get It Bloemfontein November 2018

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